Seraj Bharwani Talks Media Measurement
Marketers are increasingly looking to paid, owned and earned strategies for their digital video. But you can’t manage what you can’t measure. No one knows paid, earned, and owned measurement better...
View ArticleSeraj Bharwani Talks Storytelling
Consumers no longer have to wait for messages to be pushed out, they have the power of choice. They can choose how, why, and where they engage with media. So the best way to reach consumers is to turn...
View ArticleVisible Measures’ Advertising Week Panel: It All Starts with Knowing Your Story
When it comes to creating successful content, there are three qualifications that a brand needs to meet. And it starts with knowing your brand story. “As long as you’re playing in the right space, you...
View ArticleShould You Stretch the 30-Second Super Bowl Spot?
The most wonderful time of the year is fast approaching. No, not the holidays, the Super Bowl. While the Super Bowl has long been an exciting event for brands, the proliferation of online video over...
View ArticleDid You Miss our Super Bowl Webinar? Watch It Here
Yesterday, we hosted a special webinar with Digiday, Should You Stretch the 30-Second Super Bowl Spot? During the hour-long discussion, Seraj Bharwani, our Chief Analytics Officer, shed light on new...
View ArticleVIDEO: The Science of Predicting Earned Media at SXSW
We dove into the myths around earned media and how marketers can better plan for it during our SXSW panel “The Science of Predicting Earned Media.” Below is a full video of the event, which was...
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Webinar: Learn How to Drive Earned Media During the World Cup
The World Cup is one of the biggest sporting events in the world. Four years ago, it commanded an audience of 3.2 billion people. That’s 28 times more viewers than tuned in to the Super Bowl this year....
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